08 October 2015

Using engagement brings real competitive advantage to a company.  An engaged employee is aware of company’s goals, and ready to work hard for the benefit of the organization. The cornerstone of employee engagement is communication. Developing and nurturing engagement requires a two-way relationship between employer and employee.

If your team operates in the field, driving engagement is usually harder, taking more effort and investment. Keeping field reps inspired and motivated is more difficult, because they are constantly on the go. That is why field reps’ turnover is a common thing in retail, but still it impacts customer relationships and a company’s bottom line.

The good news is that with the introduction of field sales management software platforms developing an engaged field sales team is easier than ever. Field sales management software allows implementing some effective techniques to keep your field staff connected to your sales. Below you’ll some recommendations for keeping your sales reps engaged and happy with their jobs by using field team management software communication features.
  1. Give access to information. Field sales management software is essential when it comes to keep your sales reps informed. Empowering your outside employees with a field sales app for tablets and smartphones allows having all the data they need to perform their jobs literally at their fingertips and automatically drives engagement.
  2. Emphasize sales reps’ progress. Field team management software allows easily evaluating how your reps are performing to link your engagement efforts to performance. Real-time dashboards and powerful analytic capabilities provide real-time access to KPIs for the managers, so they can get valuable insights to tell sales reps how they’re doing and where they’re fit in.
  3. Encourage more of good performance. Field team management software provides real-time monitoring of all field-based activities, including sales reps routes and the tasks performed. Having instant access to information about field reps performance, a manager can quickly send a message to thank a rep for the job done, instantly reinforcing the right behaviors, or make timely remarks to give a rep the chance to quickly correct the situation.
  4. Maintain the two-way communication. With a field sales app sales reps also have an opportunity to send messages that are instantly available to the management. When managers are always aware of the needs of field reps they can resolve point of sale situations, requiring attention, immediately. In these ways instant-messaging functions can help to foster field reps engagement and to keep high level of motivation.

With these simple but powerful techniques keeping your sales reps engaged does not have to be time consuming. Simply implement the right type of field team management software with proper communication features, so your managers can easily build positive two-way relationships with sales reps, who are out of the office.

To get more information about field team management, or to get you free access to VisitBasis Field Team Management Software, visit www.visitbasis.com.

To try our data collection software for free register at www.visitbasis.com and download the VisitBasis Retail Audit App FREE on Google Play or App Store. To learn more about how our field merchandising system works request a demo or check the links below to watch the demo videos.