- Encourage communication. Today, with widespread of mobile devices it’s much easier to communicate effectively with your field merchandising team. Messengers, email, and social media allow creating a framework, where merchandisers and office managers work together, sharing achievements and getting engaged. To maintain a sense of ownership for each team member, engage your merchandisers in planning and decision-making, bring their ideas to life, and ask for their input. Encouraging merchandisers to use corporate communication channels strengthens the team spirit of employees, which increases their loyalty and leads to more efficient teamwork.
- Give merchandisers the right tools for their work. Merchandisers, empowered with a kind of mobile solution for retail data collection, are able to perform their duties more efficiently, having better results and becoming more satisfied with the job done. Having all necessary tools on a single device, which they are used to and familiar with, your merchandisers become more engaged and productive performing various tasks with ease. Merchandising software allows your merchandisers to be targeted with their time, spending more hours negotiating with customers and driving larger order size. Making merchandisers’ job less manual enhances their productivity and allows you to use your mobile workforce for more rewarding work.
- Provide feedback. A feedback from supervisor is another great motivator, which provides merchandisers with a sense of how they are performing. A good field team manager provides feedback regularly and frequently enough to keep merchandisers motivated. In today’s mobile world you don’t even have to organize a meeting to tell your merchandisers how they are performing. Use corporate messengers or emails to thank merchandisers for the job done, instantly encourage more of good performance, or make timely remarks to give them opportunity to quickly correct the situation. Publicly acknowledge your merchandisers’ contribution using corporate communication channels or social media.
To try our data collection software for free register at www.visitbasis.com and download the VisitBasis Retail Audit App FREE on Google Play or App Store. To learn more about how our field merchandising system works request a demo or check the links below to watch the demo videos.