But how did merchandising apps changed retail marketing?
- No more clipboard-holding merchandisers roaming the stores
The age of paper in retail marketing is officially over. Merchandising apps make it easy for reps to perform the in-store activities on mobile devices and therefore are a much better alternative than the messy paper-and-clipboard combination.
- Solutions to issues come faster
Besides being messy, paper is inefficient. When a rep notices an out-of-stock and marks it on his audit form, he will either have to make a call or send an email to notify the office, or someone will have to read through every single store visit report to find the issue. Additionally, the data collected in those forms needs to be transcribed so sales and marketing managers can have access to it. Merchandising apps automatically make the data available to decision makers in supply chain, sales, and marketing, and allow for a much faster resolution of store-level issues in addition to supplying information critical to strategic decision-making.
- More brand consistency
Merchandising apps allow for better communication with reps. Period. Brand consistency is then improved because, not only can merchandising managers supply detailed documents to retail reps, but the whole system allows for a better feedback from the field, as most merchandising apps provide the capability of capturing photos.
To try our data collection software for free register at www.visitbasis.com and download the VisitBasis Retail Audit App FREE on Google Play or App Store. To learn more about how our field merchandising system works request a demo or check the links below to watch the demo videos.