30 March 2016
Mobile data collection software can mean the difference between make or brake when it comes to retail execution. The sole reason for that is because, by adopting a mobile data collection solution, companies in CPG (consumer packaged goods), retail, and sales and marketing will most likely save a lot of money and time.

Here is how mobile data collection software will help your company decrease its operational costs and boost profits:

  1. Paper savings
    Mobile data collection software allows your field reps to perform all the required point-of-sale activities on their mobile devices, virtually eliminating the use of paper forms. 
  2. Time and effort savings
    Data compilation is one of the most daunting activities in retail execution. Not only does it take a lot of time to input all the data collected at the different stores, but it also requires a lot of attention, since typing mistakes can easily be made. A mobile data collection software will automatically compile all information gathered in the field and, in many cases, generate instant, customized reports.
  3. Gas and mileage savings
    Some mobile data collection solutions include an extra bonus: The ability to plot, optimize and monitor field rep store routes through GPS mapping and tracking. GPS technology in a mobile data collection software means your company will save in gas and mileage reimbursements, also saving field rep planning and travel time. 
  4. Time-to-action savings 
    What is the true cost of an unusual out-of-stock? No product on the shelf literally means no sales, especially in fast-moving consumer goods (FMCC), and the risk of losing customers since they might have tried (and liked) a different brand. A mobile data collection software solution allows for near-immediate action in cases like this, since it streamlines the information flow from the POS to decision-makers.
Additionally, these days the option of implementing an in-house retail mobile data collection software is more affordable than ever: You can get started on your mobile data collection software completely free with solutions such as VisitBasis.

VisitBasis mobile data collection software is a comprehensive solution for retail audits, market research, surveys, and competitor analysis that delivers real savings to your bottom-line through features such as custom mobile forms, real-time reporting and analytics, GPS mapping and tracking, and instant notifications through chat room integration, among others.

Schedule today a VisitBasis mobile data collection software demo by clicking here!

To try our data collection software for free register at www.visitbasis.com and download the VisitBasis Retail Audit App FREE on Google Play or App Store. To learn more about how our field merchandising system works request a demo or check the links below to watch the demo videos.