Mobile merchandising apps have become a must-have for retail audits as one of the most disruptive technologies for CPG in the last decade. Not only are they a key data collection instrument that completely eliminates paperwork from the labor-intensive – and not always accurate – compilation process, but these apps also assist in deploying brand and category plans.
We know that apps for merchandising can be used in gathering store and shopper insights so these can be then incorporated into specific strategies. But, beyond retail audits and customer surveys, what else can be accomplished with these systems?
Most mobile merchandising apps offer some degree of customization for the forms that will be completed by merchandisers and field reps at stores. A few of them, however, actually allow category and brand managers to fully customize those forms as well as capture pictures, turning these Cloud-based systems into platforms for deploying store and shopper-centric initiatives such as display and communications installations, tasting questionnaires, and even mystery shopping.
More than the possibility of fully customizing mobile forms, the most attractive feature of mobile merchandising apps for retail CPG management is the flexibility that they bring to store and customer surveys. With basically instant access to captured data through in-depth reports, brand and category managers have the possibility to implement strategies such as A/B testing and quickly fine-tune their promotional plans according to the survey results.
VisitBasis was designed by merchandisers, for merchandisers. It is a complete app for merchandising in store that allows you to quickly and easily implement a cost-effective retail data collection system with no need for technical knowledge.