Retail audit solution can help CPG businesses produce timely and relevant reports not only by dramatically speeding up data collection and eliminating transcription, but also by providing merchandising report samples.
Store audits are a must-have in any retail business. Many aspects of the store might have to be checked on a regular basis, from merchandising to adherence to corporate standards and safety, so it is mandatory for management to have an efficient auditing system in place. While the inefficiency of traditional store audit checklists is the main reason for the success of merchandisers’ mobile app solutions, their reporting capabilities are why their use have become so quickly widespread.
fraudulent check-ins. The traditional high turnover rates of merchandisers – which undermine trust among work relationships – along with the fact that virtually 100% of their work is done without any supervision, builds the perfect scenario that leads to merchandisers reporting on activities at a certain location when they are actually somewhere else.
Retail planogram checklists can be complex for all those involved with the process: From the managers setting up individual store distribution lists to merchandisers filling in information on extensive forms for several products at a time. Having an app for retail executions such as VisitBasis can greatly simplify the retail planogram checklist process.
Retail store audits are unavoidable. Besides allowing management to verify compliance with corporate standards, audits are a part of preventive control record-keeping requirements and also a way to safeguard businesses against lawsuits. Retail audit software brings many benefits to businesses.
Mobile forms for retail through SaaS, cloud-based retail audit systems solve many issues with in-store merchandising and shelf audits and also provide basically up-to-the-minute reporting.
Social distancing measures have generated disruptions in retail inventory and replenishment so it has become increasingly difficult for CPG merchandising and category managers to know whether their products are being properly stocked.
A field marketing system allows reps, store personnel, and retail auditors to capture data on their smartphones and tablets. The information is then stored in the Cloud, where managers can run reports and follow in real time what is going on with their brands or territories.
In store auditing software for field reps came on the market to bridge that gap and give managers a faster and more accurate view of their brands and product lines at the store level. But what are the criteria that should be used to evaluate not only the best solution for field reps but also for managers?
Holidays, as a shopping-intensive season, are prime time for retail and, with the competition from online alternatives, in-store presentation of products must be at its best so shoppers are enticed to stay and spend at the store. But how can marketing and merchandising managers know that the holiday displays they developed are being consistently implemented and remain in good condition even after weeks of intensive use?
