Visuals can make or break a sale in retail: Customers can get turned off by something as simple as sloppy product placement on a shelf or rack, or damaged packaging. Therefore, enforcing brand consistency and merchandising standards is so important in retail. A platform for field marketing not only allows merchandising and category managers to easily update checklists but also opens the door for more consistent implementation and audit of visual category and brand standards.
Store audits are a must-have in any retail business. Many aspects of the store might have to be checked on a regular basis, from merchandising to adherence to corporate standards and safety, so it is mandatory for management to have an efficient auditing system in place. While the inefficiency of traditional store audit checklists is the main reason for the success of merchandisers’ mobile app solutions, their reporting capabilities are why their use have become so quickly widespread.
fraudulent check-ins. The traditional high turnover rates of merchandisers – which undermine trust among work relationships – along with the fact that virtually 100% of their work is done without any supervision, builds the perfect scenario that leads to merchandisers reporting on activities at a certain location when they are actually somewhere else.
Retail planogram checklists can be complex for all those involved with the process: From the managers setting up individual store distribution lists to merchandisers filling in information on extensive forms for several products at a time. Having an app for retail executions such as VisitBasis can greatly simplify the retail planogram checklist process.
In store auditing software for field reps came on the market to bridge that gap and give managers a faster and more accurate view of their brands and product lines at the store level. But what are the criteria that should be used to evaluate not only the best solution for field reps but also for managers?