Social distancing measures have generated disruptions in retail inventory and replenishment so it has become increasingly difficult for CPG merchandising and category managers to know whether their products are being properly stocked.
Field marketing and retail merchandising are complex sciences. They both rely on data from a large number of geographically dispersed stores and, therefore, also rely on the large number of people collecting such data.
A mobile app for retail execution allows reps to perform physical counts and other in-store activities right on their mobile devices. Additionally, since most retail sales audit software solutions run on the Cloud, office-based supply chain professionals have instant access to audit results, allowing for virtually no lag time between data collection and reporting.
Adopting a system for merchandising is the first step in achieving the oversight necessary to effectively monitor retail channel strategies. With a system for merchandising, management can streamline keeping track of merchandise sets and resets, promotions, etc, by customizing audit forms and capturing valuable information without having to go through the cumbersome activity of transcribing paper forms.
Retail marketing has been going through many changes lately brought by technology but mobile applications are probably what affected the industry the most.
Consumer Product Goods (CPG) businesses are constantly trying to get into the mind of customers in order to develop new successful product strategies. However, while customer surveys are the traditional way to go, they can lead to skewed results, mostly because of the customer already knowing that he or she is being surveyed.
Brick-and-mortar-only businesses have greatly been affected by social distancing measures put in place due to the Covid-19 pandemic. While many have adjusted and implemented online and mobile order interfaces, fluctuating demand allied to irregular shipment patterns means that there is an increased risk for out-of-stocks to derail sales forecasts. It is important, therefore, to step …
Retail-focused companies, such as CPG manufacturers and sales and marketing agencies, face a real dilemma on whether to implement retail merchandising software. While there are some clear material benefits brought by the technology – such as the virtual elimination of paper forms – the costs can escalate for larger teams. Cloud-based merchandising platforms, however, brings in …
