Industries

In store audit system

Consumer Product Goods (CPG) businesses are constantly trying to get into the mind of customers in order to develop new successful product strategies. However, while customer surveys are the traditional way to go, they can lead to skewed results, mostly because of the customer already knowing that he or she is being surveyed.

Audit software

Out-of-stocks in CPG are the situation to be avoided at all costs in retail since it translates purely and simply into no sales. Worse than that, recurring out-of-stocks can mean losing customers for good to competing brands or stores.

What is retail merchandising software?

Retail merchandising software is a program used by brands, field teams, BTL agencies and brokers/distributors to help them arrange and implement merchandising operations in physical stores. Usually, retail merchandising software assists with the allocation of products within retail outlets, creating and maintaining visual components of products in stores, monitoring in-store compliance and gaining insights about other brands.

Software for marketing and BTL agencies

Having been in the retail merchandising industry for a long time, we managed to fully identify the needs of our marketing clients and build the software for marketing and BTL agencies that fully fulfills all of those needs.

Case study: VisitBasis retail merchandising software for Unilever Kenya

Through a laborious sourcing process, Golden Marketing identified VisitBasis as the ultimate retail merchandising platform for their client, Unilever Kenya. Thanks to the flawlessly carried out merchandising automation with VisitBasis, Unilever strengthened its position in retail locations across the region.

4 benefits of VisitBasis app for Marketing Agencies

The best way to satisfy your clients is by conducting deep analysis, identifying room for their improvement and putting it all together in a visually pleasing and easy-to-understand format. Here are four ways how VB can help you with this task.