Implementing a platform for retail execution can help retailers avoid losses and maximize profits by allowing managers to create a culture of awareness among all its employees.
Software for field marketing in store has revolutionized the way businesses and field marketing agencies with outside teams work. From sales to in-store merchandising and service professionals, field force automation has done away with paperwork and double data entry errors, as well as brought increased productivity.
Visuals can make or break a sale in retail: Customers can get turned off by something as simple as sloppy product placement on a shelf or rack, or damaged packaging. Therefore, enforcing brand consistency and merchandising standards is so important in retail. A platform for field marketing not only allows merchandising and category managers to easily update checklists but also opens the door for more consistent implementation and audit of visual category and brand standards.
In supermarkets, convenience stores, drugstores, etc., competing products can be side-by-side on a shelf. Therefore, for the consumer, it becomes easy to differentiate and the alternative to the original product choice is readily available, just inches away. This is why in retail, more than in any other industry, it is of utmost importance to know what your competitors are doing at the points-of-sale.
Retail-focused businesses depend on merchandising audits to keep track of their in-store availability, presentation, and – in some cases – perception. Companies, from product manufacturers to distributors and marketing agencies, rely on field reps to perform those activities and are increasingly adopting apps for field marketing in order to streamline the flow of information from the stores to decision makers.
Platforms for auditing in store have become a must-have for category managers. Not only are they a key data collection instrument when reviewing and assessing category performance but these apps also assist in implementing category plans. But how can a platform for auditing in store be used in gathering shopper insights so these can be incorporated into category strategy reviews?