Industries

How software for field marketing in store revolutionized mobile data collection

Software for field marketing in store has revolutionized the way businesses and field marketing agencies with outside teams work. From sales to in-store merchandising and service professionals, field force automation has done away with paperwork and double data entry errors, as well as brought increased productivity.

4 ways to enhance your brand’s appeal with a platform for field marketing

Visuals can make or break a sale in retail: Customers can get turned off by something as simple as sloppy product placement on a shelf or rack, or damaged packaging. Therefore, enforcing brand consistency and merchandising standards is so important in retail. A platform for field marketing not only allows merchandising and category managers to easily update checklists but also opens the door for more consistent implementation and audit of visual category and brand standards.

Retail execution platform to defend against shortages

Social distancing measures have generated disruptions in retail inventory and replenishment so it has become increasingly difficult for CPG merchandising and category managers to know whether their products are being properly stocked.

Keep an eye on competitors with retail merchandising software

In supermarkets, convenience stores, drugstores, etc., competing products can be side-by-side on a shelf. Therefore, for the consumer, it becomes easy to differentiate and the alternative to the original product choice is readily available, just inches away. This is why in retail, more than in any other industry, it is of utmost importance to know what your competitors are doing at the points-of-sale. 

What makes an app for field marketing stand out from other solutions?

Retail-focused businesses depend on merchandising audits to keep track of their in-store availability, presentation, and – in some cases – perception. Companies, from product manufacturers to distributors and marketing agencies, rely on field reps to perform those activities and are increasingly adopting apps for field marketing in order to streamline the flow of information from the stores to decision makers.

Platform for auditing in store can assist with customer-focused strategy

Platforms for auditing in store have become a must-have for category managers. Not only are they a key data collection instrument when reviewing and assessing category performance but these apps also assist in implementing category plans. But how can a platform for auditing in store be used in gathering shopper insights so these can be incorporated into category strategy reviews?