Field marketing and retail merchandising are complex sciences. They both rely on data from a large number of geographically dispersed stores and, therefore, also rely on the large number of people collecting such data.
By implementing an app for retail execution, managers will completely eliminate this lag time between retail data capture and reporting and even go beyond: businesses can exponentially increase the breadth of data it collects by developing in-depth forms and generate merchandising reports much more representative of their retail channel realities.
Mobile merchandising apps have become a must-have for retail audits as one of the most disruptive technologies for CPG in the last decade. Not only are they a key data collection instrument that completely eliminates paperwork from the labor-intensive – and not always accurate – compilation process, but these apps also assist in deploying brand …