A field marketing system allows reps, store personnel, and retail auditors to capture data on their smartphones and tablets. The information is then stored in the Cloud, where managers can run reports and follow in real time what is going on with their brands or territories.
Holidays, as a shopping-intensive season, are prime time for retail and, with the competition from online alternatives, in-store presentation of products must be at its best so shoppers are enticed to stay and spend at the store. But how can marketing and merchandising managers know that the holiday displays they developed are being consistently implemented and remain in good condition even after weeks of intensive use?
Retail-focused businesses depend on merchandising audits to keep track of their in-store availability, presentation, and – in some cases – perception. Companies, from product manufacturers to distributors and marketing agencies, rely on field reps to perform those activities and are increasingly adopting apps for field marketing in order to streamline the flow of information from the stores to decision makers.
Marketing departments are constantly facing the challenge of being considered cost centers instead of revenue units, even in industries where marketing is front and center – such as in consumer packaged goods (CPG). But how to measure your brand’s growth in a way that will show upper management that every dollar invested in marketing leads to increased revenue?
Supervising outside staff and field reps is one of the hardest parts of a manager’s job description, just because there is a lot of uncertainty when it comes to the activities being performed by the team members throughout the day. That is the main reason many companies are implementing solutions for field marketing. Through mobile technology, smartphones and tablets have become an essential tool for outside teams. But what are the main benefits of a solution for field marketing?
Knowing your customer is the first step in having a successful business. However, for CPG businesses, sometimes the customer might seem unreachable, especially considering all the layers of distributors and retailers between them. Having merchandisers at retailers performing customer surveys is one of the traditional ways that manufacturers have to get in touch with their market and field merchandising software has revolutionized the way these surveys are performed.
Retail marketing has been going through many changes lately brought by technology but mobile applications are probably what affected the industry the most.
Field marketing is mandatory when it comes to promoting retail channel sales. From product distribution to store auditing and sampling promotions, field marketing is the most certain way for CPG brands to tweak their message and get in front of the right customers. But with such and array of different activities being performed by sometimes …
