Data collection

App for field marketing to improve KPI calculation

Calculating retail merchandising metrics such as product, category, and store KPIs is an essential part of many businesses, from large CPG companies to supermarket and drugstore chains. However, collecting the source data beyond what is supplied by cash registers can be incredibly complex, since it might involve ground teams with dozens or even hundreds of people.

In store audit system

Consumer Product Goods (CPG) businesses are constantly trying to get into the mind of customers in order to develop new successful product strategies. However, while customer surveys are the traditional way to go, they can lead to skewed results, mostly because of the customer already knowing that he or she is being surveyed.

Mobile retail execution

One of the best ways to improve efficiency is to stop juggling multiple apps when running your business. With VisitBasis mobile retail execution app you can say goodbye to chaos of paper forms and hello to streamlined data workflow.

VisitBasis merchandising software

Field marketing app

Field marketing is mandatory when it comes to promoting retail channel sales. From product distribution to store auditing and sampling promotions, field marketing is the most certain way for CPG brands to tweak their message and get in front of the right customers. But with such and array of different activities being performed by sometimes …

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Merchandising app

Mobile merchandising apps have become a must-have for retail audits as one of the most disruptive technologies for CPG in the last decade. Not only are they a key data collection instrument that completely eliminates paperwork from the labor-intensive – and not always accurate – compilation process, but these apps also assist in deploying brand …

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4 benefits of VisitBasis app for Marketing Agencies

The best way to satisfy your clients is by conducting deep analysis, identifying room for their improvement and putting it all together in a visually pleasing and easy-to-understand format. Here are four ways how VB can help you with this task.