Every retail-centric business has to perform merchandising activities. From stores to manufacturers, distributors, and marketing agencies, companies in retail need to make sure that products are being distributed and displayed correctly. It generates huge amounts of data. This means that detecting threats and opportunities within the captured data becomes increasingly difficult as business grows, therefore mission-critical issues such as frequent out-of stocks or damaged shipments can easily be overlooked.
Retail-related activities generate a lot of information. However, reporting for retail audits and merchandising can be quite intimidating, and reading through sheets and sheets of data is hardly an effective way to pinpoint in-store issues that might be affecting retail sales. In that scenario, important issues such as frequent out-of-stocks can get lost within the large amount of information coming from different reps and locations.