Customized reports

Solution for auditing takes the burden of endless reporting

Reporting / February 10, 2022

Every retail-centric business has to perform merchandising activities. From stores to manufacturers, distributors, and marketing agencies, companies in retail need to make sure that products are being distributed and displayed correctly. It generates huge amounts of data. This means that detecting threats and opportunities within the captured data becomes increasingly difficult as business grows, therefore mission-critical issues such as frequent out-of stocks or damaged shipments can easily be overlooked.

What makes an app for field marketing stand out from other solutions?

Industries / February 10, 2022

Retail-focused businesses depend on merchandising audits to keep track of their in-store availability, presentation, and – in some cases – perception. Companies, from product manufacturers to distributors and marketing agencies, rely on field reps to perform those activities and are increasingly adopting apps for field marketing in order to streamline the flow of information from the stores to decision makers.

How even small businesses can access Big Data with software for retail execution

Data capture / February 1, 2022

Big data is the word “du jour”. While being able to analyze large amounts of data and detect patterns, trends, and associations from such analysis might be beneficial for retail businesses, small manufacturers, distributors, and channels might feel like they are left out, since the cost of implementing Big Data can be prohibitive. However, recent cloud-based technology means software for retail execution has become easier – and more affordable – to subscribe and implement, opening the door of Big Data to small businesses.

Easily customize report templates with retail audit app

Reporting / February 1, 2022

Having store audit report templates can greatly reduce the amount of time spent reporting. However, many retail audit apps available on the market do not offer the flexibility needed to fully customize templates, both for data collection and for report generation.

Retail audit software to make reporting more effective

Reporting / February 1, 2022

Retail-related activities generate a lot of information. However, reporting for retail audits and merchandising can be quite intimidating, and reading through sheets and sheets of data is hardly an effective way to pinpoint in-store issues that might be affecting retail sales. In that scenario, important issues such as frequent out-of-stocks can get lost within the large amount of information coming from different reps and locations.

Audit software

Industries / January 25, 2022

Out-of-stocks in CPG are the situation to be avoided at all costs in retail since it translates purely and simply into no sales. Worse than that, recurring out-of-stocks can mean losing customers for good to competing brands or stores.

Case study: VisitBasis retail merchandising software for Unilever Kenya

Industries / February 9, 2022

Through a laborious sourcing process, Golden Marketing identified VisitBasis as the ultimate retail merchandising platform for their client, Unilever Kenya. Thanks to the flawlessly carried out merchandising automation with VisitBasis, Unilever strengthened its position in retail locations across the region.

4 benefits of VisitBasis app for Marketing Agencies

Industries / January 25, 2022

The best way to satisfy your clients is by conducting deep analysis, identifying room for their improvement and putting it all together in a visually pleasing and easy-to-understand format. Here are four ways how VB can help you with this task.