Smartphone use during working hours is frowned upon in most businesses, especially when it involves outside contractors or field staff – such as merchandisers and marketing reps – or, even worse, store employees.
However, recent developments in mobile technology mean that cell phones are no longer tools used exclusively for business or social voice/text communication. Smartphones – as the name indicates – are basically small computers that we carry around, always available to us, and apps are literally the software running on them.
![](https://www.visitbasis.com/wp-content/uploads/2022/01/Woman-in-produce-section-with-phone.png)
Retail execution mobile apps, in particular, are solutions that allow field staff to perform in-store activities right on their mobile devices. Most retail execution mobile apps work across multiple phone platforms – such as Apple’s iOS and Google’s Android – so they do not require any custom hardware, making it easy for manufacturers, distributors, agencies, and retailers to implement such solutions without having to invest in equipment.
Clearly, capturing data on a mobile device has many benefits when compared to the old pen-and-paper checklist system. With a retail execution mobile app, not only companies can set up checklists that capture from text to photos and single or multiple-choice selections, but all the data transcription work is virtually eliminated. Therefore, we can clearly see how this translates into personnel, time, and paper savings.
VisitBasis is a retail execution mobile app and software that allows for custom in-store data capture with the following additional features:
- Mobile user tracking with GPS verification of store visits,
- custom setup of SKU distribution lists by store or chain,
- visit scheduling, planning, and optimized routing,
- real-time reports and access to audit findings,
- Cloud-based system, easy to use and implement.
See what a retail execution mobile app can do for your business: