Most retail manufacturers, distributors, and agencies have adopted digital tools for merchandisers to perform in-store activities. The advantages are clear, from having all data in digital format from the moment it is captured to the ease of scheduling and planning in-store tasks for reps.
But a tool for merchandisers will also translate into tangible savings, that include the following:
The virtual elimination of paperwork is the most obvious advantage of adopting a digital tool for merchandisers. Besides being a waste of natural resources, paperwork in retail merchandising is messy and unsightly and normally leads to human error in all steps of the data collection process, whether when the rep is filling in a checklist or when the data is being transcribed.
When a rep fills in a questionnaire or checklist in a digital tool for merchandisers, the data gets sent directly to the Cloud, where managers can instantly access it. This means that there is no more waiting until forms are transcribed: Order fulfillment can know literally within seconds when an out-of-stock was reported by a rep.
The high rate of rep turnover makes in-store merchandising one of the most volatile areas of a retail-focused business. Digital tools for merchandisers not only increase rep responsiveness and engagement, possibly reducing turnover, but they also improve the quality of deliverables provided by reps, since many of the solutions available on the market have foreign language and geotagging capabilities and can also capture photos in addition to checkboxes and text.
VisitBasis is a mobile merchandising app that allows you to quickly and easily implement a cost-efficient in-store data collection system with no need for technical knowledge.
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