Calculating retail merchandising metrics such as product, category, and store KPIs is an essential part of many businesses, from large CPG companies to supermarket and drugstore chains. However, collecting the source data beyond what is supplied by cash registers can be incredibly complex, since it might involve ground teams with dozens or even hundreds of people.
Retail merchandising metrics include traditional concepts such as share of shelf, out-of-stocks, damaged units, promotions, product positioning on store or shelf, but can also include custom scorecard KPIs like display visibility, customer engagement, visual planogram compliance, among others.
By adopting an app for field marketing, a business will not only optimize the data collection step of this process, as ground personnel will use their mobile devices to fill in forms, but will also completely skip data transcription and access reports as soon as devices are synced.
Some apps for field marketing even allow for businesses to automatically connect the data source to their preferred reporting or scorecard tool through APIs, leading to a seamless transition for analysts and other merchandising data stakeholders.
VisitBasis is a comprehensive app for field marketing for businesses of all sizes. VisitBasis allows creating custom forms in order to gather all the metrics necessary to calculate standard or custom Key Performance Indicators (KPIs), providing real-time access to the captured data with tabulated and visual reports, as well as Rest/API connection.
See how VisitBasis app for field marketing can become your helping hand in calculating business-essential metrics for your company!