Retail planogram compliance is essential in ensuring brand consistency across multiple retail channels. However, achieving full compliance is always an issue due not only to outlet and local limitations, but also because of the difficulty in checking multiple locations in spread-out geographies.
Artificial intelligence has been getting a lot of attention these days but, for many industries, it is not yet clear what its practical applications are or what the benefits will be.
Visuals can make or break a sale in retail: Customers can get turned off by something as simple as sloppy product placement on a shelf or rack, or damaged packaging. Therefore, enforcing brand consistency and merchandising standards is so important in retail. A platform for field marketing not only allows merchandising and category managers to easily update checklists but also opens the door for more consistent implementation and audit of visual category and brand standards.
Retail audit solution can help CPG businesses produce timely and relevant reports not only by dramatically speeding up data collection and eliminating transcription, but also by providing merchandising report samples.
Store audits are a must-have in any retail business. Many aspects of the store might have to be checked on a regular basis, from merchandising to adherence to corporate standards and safety, so it is mandatory for management to have an efficient auditing system in place. While the inefficiency of traditional store audit checklists is the main reason for the success of merchandisers’ mobile app solutions, their reporting capabilities are why their use have become so quickly widespread.
fraudulent check-ins. The traditional high turnover rates of merchandisers – which undermine trust among work relationships – along with the fact that virtually 100% of their work is done without any supervision, builds the perfect scenario that leads to merchandisers reporting on activities at a certain location when they are actually somewhere else.
Retail planogram checklists can be complex for all those involved with the process: From the managers setting up individual store distribution lists to merchandisers filling in information on extensive forms for several products at a time. Having an app for retail executions such as VisitBasis can greatly simplify the retail planogram checklist process.
Retail store audits are unavoidable. Besides allowing management to verify compliance with corporate standards, audits are a part of preventive control record-keeping requirements and also a way to safeguard businesses against lawsuits. Retail audit software brings many benefits to businesses.
Mobile forms for retail through SaaS, cloud-based retail audit systems solve many issues with in-store merchandising and shelf audits and also provide basically up-to-the-minute reporting.
Social distancing measures have generated disruptions in retail inventory and replenishment so it has become increasingly difficult for CPG merchandising and category managers to know whether their products are being properly stocked.
