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Learn your customers better with field marketing software

Industries / January 25, 2022

Knowing your customer is the first step in having a successful business. However, for CPG businesses, sometimes the customer might seem unreachable, especially considering all the layers of distributors and retailers between them. Having merchandisers at retailers performing customer surveys is one of the traditional ways that manufacturers have to get in touch with their market and field merchandising software has revolutionized the way these surveys are performed.

3 ways to save with VisitBasis tool for merchandisers

Data capture / January 25, 2022

Most retail manufacturers, distributors, and agencies have adopted digital tools for merchandisers to perform in-store activities. The advantages are clear, from having all data in digital format from the moment it is captured to the ease of scheduling and planning in-store tasks for reps.

Merchandising app

Planning field activities / January 25, 2022

Mobile merchandising apps have become a must-have for retail audits as one of the most disruptive technologies for CPG in the last decade. Not only are they a key data collection instrument that completely eliminates paperwork from the labor-intensive – and not always accurate – compilation process, but these apps also assist in deploying brand …

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