Mobile technology has brought relief to merchandising manager: With a retail auditing app, field reps and auditors can fill in forms and checklists on their mobile devices and the data is then, upon synchronizing, transferred to the Cloud, where it can then be accessed for monitoring and reporting purposes.
VisitBasis has been providing software for merchandising automation in store for several years and one of the issues we hear the most from our customers is that they want to implement a system for minimizing out-of-stocks at retail stores.
Machine learning has recently introduced image recognition technology in mobile retail execution apps and is now transforming how merchandising audits are performed.
Software for field marketing in store has revolutionized the way businesses and field marketing agencies with outside teams work. From sales to in-store merchandising and service professionals, field force automation has done away with paperwork and double data entry errors, as well as brought increased productivity.
A lot has been said about how brick-and-mortar retailers are losing ground to Internet sales. However, research – and revenue – has shown that some physical stores and brands within these stores still can maintain a competitive advantage.
Sales managers live in a delicate balance: Do they behave as “helicopter bosses”, demanding constant updates from field reps or do let them “do their thing” and risk losing oversight of their team activities?
Retail software for merchandising made it possible for management to have up-to-the-minute access to data captured at stores.
Retail planogram compliance is essential in ensuring brand consistency across multiple retail channels. However, achieving full compliance is always an issue due not only to outlet and local limitations, but also because of the difficulty in checking multiple locations in spread-out geographies.
Artificial intelligence has been getting a lot of attention these days but, for many industries, it is not yet clear what its practical applications are or what the benefits will be.
Visuals can make or break a sale in retail: Customers can get turned off by something as simple as sloppy product placement on a shelf or rack, or damaged packaging. Therefore, enforcing brand consistency and merchandising standards is so important in retail. A platform for field marketing not only allows merchandising and category managers to easily update checklists but also opens the door for more consistent implementation and audit of visual category and brand standards.
