Merchandising app

Mobile merchandising apps have become a must-have for retail audits as one of the most disruptive technologies for CPG in the last decade. Not only are they a key data collection instrument that completely eliminates paperwork from the labor-intensive – and not always accurate – compilation process, but these apps also assist in deploying brand …

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System for merchandising in store

Retail-focused companies, such as CPG manufacturers and sales and marketing agencies, face a real dilemma on whether to implement retail merchandising software. While there are some clear material benefits brought by the technology – such as the virtual elimination of paper forms – the costs can escalate for larger teams. Cloud-based merchandising platforms, however, brings in …

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What is retail merchandising software?

Retail merchandising software is a program used by brands, field teams, BTL agencies and brokers/distributors to help them arrange and implement merchandising operations in physical stores. Usually, retail merchandising software assists with the allocation of products within retail outlets, creating and maintaining visual components of products in stores, monitoring in-store compliance and gaining insights about other brands.

Software for marketing and BTL agencies

Having been in the retail merchandising industry for a long time, we managed to fully identify the needs of our marketing clients and build the software for marketing and BTL agencies that fully fulfills all of those needs.

Case study: VisitBasis retail merchandising software for Unilever Kenya

Through a laborious sourcing process, Golden Marketing identified VisitBasis as the ultimate retail merchandising platform for their client, Unilever Kenya. Thanks to the flawlessly carried out merchandising automation with VisitBasis, Unilever strengthened its position in retail locations across the region.

4 benefits of VisitBasis app for Marketing Agencies

The best way to satisfy your clients is by conducting deep analysis, identifying room for their improvement and putting it all together in a visually pleasing and easy-to-understand format. Here are four ways how VB can help you with this task.