Retail-focused companies, such as CPG manufacturers and sales and marketing agencies, face a real dilemma on whether to implement retail merchandising software. While there are some clear material benefits brought by the technology – such as the virtual elimination of paper forms – the costs can escalate for larger teams. Cloud-based merchandising platforms, however, brings in …
Retail merchandising software is a program used by brands, field teams, BTL agencies and brokers/distributors to help them arrange and implement merchandising operations in physical stores. Usually, retail merchandising software assists with the allocation of products within retail outlets, creating and maintaining visual components of products in stores, monitoring in-store compliance and gaining insights about other brands.
Having been in the retail merchandising industry for a long time, we managed to fully identify the needs of our marketing clients and build the software for marketing and BTL agencies that fully fulfills all of those needs.
Companies that use the VisitBasis mobile merchandising app report a tremendous 61% increase in reps’ productivity and a significant improvement in the reliability of received data.
Through a laborious sourcing process, Golden Marketing identified VisitBasis as the ultimate retail merchandising platform for their client, Unilever Kenya. Thanks to the flawlessly carried out merchandising automation with VisitBasis, Unilever strengthened its position in retail locations across the region.
Here’s our guide on simplifying planogram compliance checks with our merchandising software.
Real-life market insights and product shelf analysis from mobile reps delivered to you with just one camera shot by our Image Recognition technology Brand ML.
The best way to satisfy your clients is by conducting deep analysis, identifying room for their improvement and putting it all together in a visually pleasing and easy-to-understand format. Here are four ways how VB can help you with this task.
