Calculating retail merchandising metrics such as product, category, and store KPIs is an essential part of many businesses, from large CPG companies to supermarket and drugstore chains. However, collecting the source data beyond what is supplied by cash registers can be incredibly complex, since it might involve ground teams with dozens or even hundreds of people.
One of the main concerns of field sales managers is the little oversight they have of their reps’ activities throughout the workday. For this reason, many businesses have been adopting field sales management apps as a way to increase rep accountability as well as mentoring tools. By knowing what is going on in the field, managers can identify areas of opportunity and properly coach their teams.
Adopting a retail execution software solution is the best way to win in today’s hyper-competitive market.
Retail marketing has been going through many changes lately brought by technology but mobile applications are probably what affected the industry the most.
Consumer Product Goods (CPG) businesses are constantly trying to get into the mind of customers in order to develop new successful product strategies. However, while customer surveys are the traditional way to go, they can lead to skewed results, mostly because of the customer already knowing that he or she is being surveyed.
One of the best ways to improve efficiency is to stop juggling multiple apps when running your business. With VisitBasis mobile retail execution app you can say goodbye to chaos of paper forms and hello to streamlined data workflow.
Retail execution apps have revolutionized the way store audits were performed with the virtual elimination of paper forms and transcription that came with the advent of data collection apps for smartphones and tablets.
Field marketing is mandatory when it comes to promoting retail channel sales. From product distribution to store auditing and sampling promotions, field marketing is the most certain way for CPG brands to tweak their message and get in front of the right customers. But with such and array of different activities being performed by sometimes …
Retail execution is a complex occupation: While developing go-to-market or promotional strategies seems exciting, supervising the implementation of those strategies is a difficult task due to the fact that it is done over sometimes hundreds – if not thousands – of stores.
Out-of-stocks in CPG are the situation to be avoided at all costs in retail since it translates purely and simply into no sales. Worse than that, recurring out-of-stocks can mean losing customers for good to competing brands or stores.
