Most retail manufacturers, distributors, and agencies have adopted digital tools for merchandisers to perform in-store activities. The advantages are clear, from having all data in digital format from the moment it is captured to the ease of scheduling and planning in-store tasks for reps.
Calculating retail merchandising metrics such as product, category, and store KPIs is an essential part of many businesses, from large CPG companies to supermarket and drugstore chains. However, collecting the source data beyond what is supplied by cash registers can be incredibly complex, since it might involve ground teams with dozens or even hundreds of people.
One of the main concerns of field sales managers is the little oversight they have of their reps’ activities throughout the workday. For this reason, many businesses have been adopting field sales management apps as a way to increase rep accountability as well as mentoring tools. By knowing what is going on in the field, managers can identify areas of opportunity and properly coach their teams.
Consumer Product Goods (CPG) businesses are constantly trying to get into the mind of customers in order to develop new successful product strategies. However, while customer surveys are the traditional way to go, they can lead to skewed results, mostly because of the customer already knowing that he or she is being surveyed.
Field marketing is mandatory when it comes to promoting retail channel sales. From product distribution to store auditing and sampling promotions, field marketing is the most certain way for CPG brands to tweak their message and get in front of the right customers. But with such and array of different activities being performed by sometimes …